FROM ONE MONTH AGO
This is a particularly effective logo design for the South by Southwest Conferences and Festivals media event going on right now in Austin, Texas. Media professionals worldwide converge for this conference to watch independent films, listen to original music, and discover the newest advances in media technologies.
The logo plays off of the concept of “see no evil, hear no evil, and speak no evil.” The color scheme they used is a really popular combination right now: placid green, fluorescent orange, teal, and neutral gray. The text is blocky but readable, and modern, yet sophisticated. My only qualm with the design is that you would have to know what the SXSW conference was to understand the logo fully, but among the right audience, it’s passable. I really wish I could be there right now! Check it out: http://sxsw.com/home
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